Digital Marketing • Lead Generation • Funnel Optimisation

Hi, I’m Ken. I help make marketing strategic, measurable and effective.

I work in product marketing at INSEAD, and focus on digital marketing, performance, and funnel optimisation. My work is centred on driving revenue through lead generation, and improving overall marketing effectiveness using structured thinking and data analytics.

I also share what I have learned through content, and work with others through consulting and coaching in my free time.

WORK EXPERIENCE:

Digital Marketing

Paid media strategy, channel mix planning, campaign execution across search, social, and display, with a focus on lead generation and performance.

Performance & Funnel Optimisation

End-to-end funnel analysis from leads to sales, improving conversion rates, CPL efficiency, and overall marketing effectiveness.

Analytics & Decision Support

Building reporting frameworks that connect marketing activity to pipeline outcomes, enabling clearer decisions on budget, channels, and strategy.

Funnel Clarity Session

A 60 mins 1:1 strategy and funnel review for coaches, consultants, and small business owners who want to generate qualified leads for their products or services.

Book your Funnel Clarity Session

Who is this for

This session is for you if:

You're a coach or consultant who wants more consistent, qualified clients
You're a small business owner who wants more leads and customers from your existing marketing and ads
You're already doing some marketing (search, social, email, website, maybe ads), but results feel random
You're not confident which channels or campaigns are actually worth your time and budget

In this 60-minute session, we will:

Clarify who you serve, what you sell, and your revenue goals
Map your current marketing and lead generation funnel
Review how you’re currently using (or planning to use) paid and organic channels
Identify where leads are dropping off and where you’re likely wasting effort or budget
(If relevant) Define 1–3 priority audience segments and targeting directions for your campaigns
Outline practical next steps and key metrics you can track in the next 4–6 weeks to improve your client flow

What you receive after the call

Within 48 hours of the session, you'll receive a short written summary that includes:

Your funnel map (as we discussed it)
The key bottlenecks we identified
1-3 priority audience segments and targeting directions
3-5 key metrics to track so you know what's working
Practical next steps to focus on over the next 4-6 weeks

How it works

Book your session:
Purchase the Funnel Clarity Session and complete a short intake form about your business and current marketing
We meet on Zoom (60 minutes):
We map your funnel, review your numbers, and identify the main bottlenecks together.
Get your summary and next steps:
Within 48 hours, you receive your written summary with your funnel map, key metrics, priority audience, key metrics, and focused recommendations.

Investment

USD $297 for a 60-minute 1:1 Funnel Clarity Session, including your written summary and action plan.